FuseWP Review: Connect WordPress to CRM & Email Marketing Platforms 

Do you want to connect your WordPress site to email marketing platforms and CRM lists?

Email marketing is one of the most powerful forms of marketing. It has been tested and proven over the years to be an effective way to engage with customers, send targeted messages, and drive sales for businesses.

Suppose you own a WordPress website that allows user registrations or user management. In that case, there is a high probability that you will want to engage with your users through email marketing or CRM software, and this is where FuseWP comes into play.

In this article, we will dive into FuseWP, its features, and the several benefits it can provide to you and your business.

What is FuseWP?

FuseWP is an email marketing plugin that connects your WordPress site to various email marketing platforms and CRM. It syncs your WordPress users to email marketing platforms or CRM tools. All registered users on your WordPress site will be automatically added to your email marketing lists. FuseWP will update the information on your email list anytime they edit their WordPress profiles.

Suppose you own a WordPress online store, membership site, LMS, or a WordPress business website. In that case, FuseWP will allow you to build and maintain an up-to-date email list by automatically adding, removing, and updating users’ information on your email lists based on their roles or actions on your WordPress site.

FuseWP integrates with various email marketing and CRM tools such as Mailchimp, ActiveCampaign, Brevo, Campaign Monitor, Sendy, HubSpot, Constant Contact, and more. It also integrates with other WordPress eCommerce, LMS, and membership plugins such as MemberPress, Paid Memberships Pro, LearnDash, LifterLMS, Ultimate Member, and WooCommerce.

Key features of FuseWP

FuseWP has a few features that will save you time and improve your business processes. Below are some of its key features.

WordPress User Synchronization

FuseWP excels at its primary function: synchronizing your WordPress user profiles with your email marketing platforms and CRM tools, including Mailchimp, ActiveCampaign, Constant Contact, Campaign Monitor, AWeber, Brevo (Sendinblue), Sendy, HubSpot, etc.

FuseWP integrates seamlessly with the most popular email marketing and CRM tools; apart from adding WordPress users to your email lists, it will also update their information whenever a user changes their profile details on your website.

For example, suppose a user changes their account email on your WordPress membership site. In that case, FuseWP will automatically synchronize this change in your email marketing software to reflect the changes from the user.

Also, if a user deletes their account from your website, they will be automatically unsubscribed from your email list. This is important for staying compliant with GDPR policy and email marketing standards.

Double Opt-in Control

FuseWP also comes with a double optin feature. This feature enables you to require users to confirm their subscriptions before adding them to your email list or contact list.

The double optin feature will ensure that you only add users who want to hear from you to email lists, which can help improve your open rates and conversions.

Please note that the double optin feature is unavailable for all email marketing platforms. If your email marketing provider does not support double optin, you cannot enable it.

Integration with eCommerce, LMS, and Membership Software

Another great feature of FuseWP is its seamless integration with other third-party WordPress plugins, including ProfilePress, LearnDash, WooCommerce, MemberPress, LifterLMS, Paid Memberships Pro, Restrict Content Pro, and more. This integration will allow you to synchronize customer and user data from all of these software into your email marketing platforms or CRM tools.

You can add, update, and remove users based on their subscribed membership plans, purchased products, enrolled courses, subscription plans, and so on.

Whether you own a membership site, an eCommerce store, or an online course platform, FuseWP can sync your user data and update your email list.

Custom Fields Mapping

FuseWP has a custom field mapping feature allowing you to map user profile information to custom fields or attributes in your email marketing software.

This feature will be helpful for website owners with custom registration forms on their WordPress site. If you request custom user data on your registration forms, you can define these fields in your email marketing platform and use FuseWP to map these fields to the user profile data on your WordPress website.

Benefits of using FuseWP

FuseWP is an excellent tool for anyone who wants to use email marketing and customer engagements to grow their brand and drive sales. It offers numerous benefits, but we will look at a few below.

1. Time-Saving: As a business owner, FuseWP will save you a lot of time by helping you to automate manual processes. FuseWP will automatically sync your user’s data, update it, and even delete or unsubscribe users from your email without manual input. This automation will save you several hours of work and improve your productivity.

2. Ease of Use: FuseWP has an intuitive and user-friendly interface for managing user data synchronization. The plugin has a clean interface usable for all user levels, including non-technical website owners. To use FuseWP, you require little to no learning curve. If you can click and navigate with a mouse, you can use this software.

3. Data Synchronization: When running successful email marketing campaigns, data accuracy and consistency are very important; FuseWP takes care of this for you. FuseWP will automatically add your WordPress user to your email list after registration based on their user roles, and it will also sync any updates to a user profile to ensure consistent and accurate data between your website and your email marketing tools.

4. Third-party Plugins Integrations: Another benefit of FuseWP is its integration with other WordPress plugins you might already use on your WordPress site. Suppose you already use WooCommerce, MemberPress, LearnDash, or Paid Memberships pro plugins. In that case, you can keep your user data accurate and consistent on your CRM or email marketing tools by using FuseWP. You can configure it to sync user data based on your preferred triggers or conditions in third-party plugins.

FuseWP Pricing Plans

FuseWP has a free version available on the WordPress.org plugin repository but also a paid version with premium features that you will love. The premium version has three pricing plans: Standard, Plus, and Agency.

The Standard Plan costs $79 per year and is for one website. The Plus plan costs $179 per year for three websites, while the Agency plan costs $299 per year and is for unlimited sites.

All plans include all core features, supported CRMs, and one year of updates and support.

Summary

FuseWP is a perfect tool for anyone who wants to maintain accurate and consistent user data in their CRM or email marketing software. This plugin offers all the features you may need to build and maintain an email list from your WordPress user registrations, and it also supports popular email marketing platforms.

FuseWP will save you time and money and guarantee accurate data for your email lists, allowing you to focus on other essential aspects of your business.