Redirecting WordPress Users After WooCommerce Login & Registration - ProfilePress

Redirecting WordPress Users After WooCommerce Login & Registration

When running a WooCommerce online store, redirecting customers to specific pages is essential, especially after logging in. This feature can help you increase sales by pointing users directly to product pages or shop pages and improves the overall user experience.

By default, users may get redirected to the site’s backend, which is a poor navigation experience; hence, a login redirect is essential.

LoginWP is a plugin built to improve your WooCommerce login/logout experience. It offers many options for logging in/out users based on user roles, usernames, etc.

LoginWP lets you define redirect rules for specific users, users with particular roles, capabilities, and a blanket rule for all other users.

In this short article, I will guide you through setting up LoginWP to enhance the overall login/logout or registration experience on your WooCommerce website.

Note that LoginWP integrates with the default login and signup forms in WooCommerce My Account page forms. If you are using ProfilePress to replace the WooCommerce login and registration forms with a custom login and registration forms, see the following tutorials: User Redirection / Auto Login After Registration and Redirecting Users After Login Based on Role.

Setting Up WooCommerce Login Redirect

The free version of LoginWP lets you define a set of redirect rules for specific users, users with specific roles and capabilities, and a blanket rule for all other users.

However, you will need the paid version of LoginWP for the WooCommerce integration to work on your website.

Installing the Plugin

Once you purchase the premium version of LoginWP, you will receive an email with the plugin download link. You can also download the pro version of the plugin from your LoginWP account dashboard.

Download loginwp plugin

Once downloaded, go ahead and install it on your WooCommerce site.

In your WordPress admin dashboard, go to Plugins → Add New and upload the zip file. Then, click on the Activate button to enable the plugin on your WooCommerce site.

Enabling the WooCommerce Integration

After you LoginWP plugin on your WordPress site, you will need to enable the integration between LoginWP and WooCommerce.

You can do that by heading to LoginWP>>Redirections>>Integrations and clicking the checkbox beside WooCommerce.

Enable WooCommerce integration

WooCommerce Login Redirects

With LoginWP’s WooCommerce integration, you can redirect users when they meet the following redirect conditions on your WordPress site:

  • Login redirect based on a purchased product
  • Login redirect based on a purchased product category
  • Login redirect based on username or user ID
  • Login redirect based on user role
  • Login redirect based on user capability

Login redirect based on purchased products

If you want to redirect WooCommerce customers after they log in based on their purchased product, follow these steps:

  • Go to LoginWP >> Redirections >> Add New
  • Select the ‘Purchased product’ condition
  • Select the actual product in the value field
  • Fill in the login/logout URLs (or placeholders)
  • Click on “Save Rule,” and that’s it.

Login redirect based on purchased product

Login redirect based on purchased product category

If you want to redirect WooCommerce customers after they login based on the product categories they’ve purchased from, follow these steps:

  • Go to LoginWP>>Redirections>>Add New
  • Select the ‘Purchased product category’ condition
  • Select the actual product category in the value field
  • Fill in the login/logout URLs (or placeholders)
  • Click on ‘Save Rule’

Login redirect based on a username or user ID

You can create a redirect rule based on their specific usernames if you want to redirect certain customers after they log in to your website.

To do this, follow these steps:

  • Go to LoginWP>>Redirections>>Add New
  • Select the ‘username’ condition
  • Select the username in the value field
  • Fill in the login/logout URLs (or placeholders)
  • Click on ‘Save Rule’

Login redirect based on user role

If you want to redirect your users based on their roles after they log in to your website, you can create a redirect rule for any/all your user roles.

To do this, follow these steps:

  • Go to LoginWP >> Redirections >> Add New
  • Select the ‘user role’ condition
  • Select the role in the value field
  • Fill in the login/logout URLs (or placeholders)
  • Click on ‘Save rule.’

Login redirect based on user capability

If you want to redirect your users based on their roles after they log in to your website, you can create a redirect rule based on user roles. You can create separate redirection rules for any/all your user roles that will redirect every user based on your rules.

To do this, follow these steps:

  • Go to LoginWP >> Redirections >> Add New
  • Select the ‘user role’ condition
  • Select the role in the value field
  • Fill in the login/logout URLs (or placeholders)
  • Click on ‘Save rule.’

General WooCommerce Redirection for all other Users

It’s good to set up a general redirect that will redirect all users who login/log out on your site to a specific URL, especially those that do not meet any of the conditions in your particular redirection rules. But, again, you’ll need to use the All Other Users section.

To do this, follow these steps:

  • Go to LoginWP >> Redirections
  • Scroll down to the All Other Users section
  • Fill in the login/logout URLs and click on ‘Save Changes.’

In the example above, we used the {{previous_page}} placeholder, which lets you redirect your WooCommerce customers back to the previous page they were on before logging in.

Redirection after WooCommerce registration

Similar to login/logout redirection, with LoginWP, you can also set up redirects after users register on your WooCommerce site.

To do this, follow these steps:

  • Go to LoginWP >> Redirection
  • Scroll down to the ‘After registration’ section
  • Fill in the URL and click on ‘Save Changes.’

Using Placeholders

LoginWP has placeholders you can use instead of URLs in the login/logout fields to give you more control over the URL and provide a way to redirect your WooCommerce users to dynamic URLs.

Get LoginWP

LoginWP also integrates with WooCommerce memberships and subscription addons, allowing WooCommerce site owners to set up login redirect rules based on users’ active membership plans or subscriptions.

It also integrates with many popular tools and services, including WooCommerce, WPForms, LearnDash, etc.