Monetization add-on

Pay What You Want pricing for WordPress

The Pay What You Want addon allows customers to name their price or choose what to pay for your memberships, products, and services in WordPress. Perfect for receiving donations.

  • Memberships
  • Digital products
  • Donations

Included in Standard, Plus, and Agency plans

Checkout letting the customer name their own price

Overview

Our Pay What You Want addon lets you offer flexible pricing options by allowing customers and members to determine their own price at checkout. This is ideal for receiving donations, “name your price” memberships and products, or organizations that want to let users contribute at different levels.

When you let users on your WordPress site name their price or decide how much to pay at checkout, the process works as follows: the amount the user enters replaces the default recommended price for the membership or product. As the administrator, you maintain control by setting minimum and maximum pricing limits, ensuring that the price stays within a defined range.

Use Cases for Pay What You Want Pricing

An arts organization can boost support by offering discounted access, promoting higher contributions for special exhibitions, and recognizing donors. Limited-time campaigns with suggested funding amounts and flexible minimum/maximum settings facilitate micro-donations and revenue generation.

For nonprofits, combining membership perks with flexible donations enhances mission-driven fundraising. This includes options for donors to fund specific programs, suggested giving levels, and minimums for recurring donations to ensure sustainability.

Community groups can benefit from variable pricing that introduces soft tiers like “supporter,” “sustainer,” and “champion.” This approach encourages contributions at chosen levels, lowers barriers, increases inclusivity, and boosts conversion rates by suggesting recommended amounts for each tier.

Beyond those examples, the addon is useful for:

  • Event organizers who want pay‑what‑you‑can tickets with suggested prices for fundraising events.
  • Educational creators offering sliding‑scale course access so learners pay according to ability while preserving minimum thresholds for course viability.
  • Subscription services experimenting with market demand by testing suggested price ranges to find optimal price points without hardcoding changes.

Unlock Flexible Pricing

Setting up our Pay What You Want addon, which lets customers enter their own price at checkout in WordPress, is easy.

All you need to do is set a minimum and maximum required price for a membership plan in ProfilePress.

The price set for the plan becomes the default and recommended price.

ProfilePress supports the following payment gateways: Stripe, PayPal, Razorpay, Paddle, Paystack, Direct Bank Transfer, Mollie

Pay What You Want add-on

Everything included.

Pay What You Want is part of ProfilePress, so you don’t need an extra plugin to install, configure, or update.

Name-your-price checkout

Customers enter the amount they want to pay right on the ProfilePress checkout.

Works with your plans

Turn on flexible pricing for the memberships and products where it makes sense.

Every payment gateway

Accept name-your-price payments through Stripe, PayPal, Razorpay, Paddle, Paystack, Direct Bank Transfer, Mollie.

Pay What You Want, up close.

01

Let customers name their price

Customers enter the amount they want to pay for your memberships, products, and services right at checkout on your WordPress website.

Let customers name their price
Perfect for donations and tip jars

02

Perfect for donations and tip jars

Accept donations, pay-what-you-can memberships, and community-funded content without committing to a fixed price.

03

Memberships, courses and products

Use flexible pricing for membership plans, online courses, and digital products with every ProfilePress payment gateway.

Memberships, courses and products

Up and running in minutes.

No code required.

1

Switch it on

Go to ProfilePress › Add-ons and switch on Pay What You Want.

2

Configure

Open a membership plan and enable variable pricing.

3

Go live

Share theplan’ss checkout link and let customers choose their price.

Pay What You Want FAQ

Still unsure? Talk to our support team.

Is Pay What You Want included with ProfilePress?

Yes. Pay What You Want is included in every ProfilePress premium plan: Standard, Plus and Agency. Activate it from ProfilePress › Add-ons—there’s no extra plugin to install.

Do I need to know how to code?

No. Everything is configured from the ProfilePress settings in your WordPress dashboard.

Can I try ProfilePress first?

Yes. Explore most features on the live demo, and every plan comes with a 14-day money-back guarantee.

Related add-ons

Monetization & billing.

Pair add-ons together to build exactly the membership experience you want.

Let supporters choose what they pay

Set a suggested price with a minimum and maximum, and let fans, members and donors pay what feels right at checkout.