How to Sell High-Ticket Coaching Online: A Comprehensive Guide

Do you want to start selling high-ticket coaching online?

High-ticket coaching goes beyond placing an exorbitant price for your service. It is more about offering value your target audience wouldn’t mind spending more on. High-ticket coaching programs know the pain points of their target audience, offer a unique value proposition, and set their price to match.

A key factor in selling high-ticket coaching programs is also identifying the audience that can pay for the program. This article explores all you should know about selling high-ticket coaching online and profiting from it.

At the end of the article, you will have a guide to creating a marketing strategy that can sell your service.

But before we get into it, what makes high-ticket coaching different from other regular coaching services?

How is High-Ticket Coaching different from regular coaching

1. An exclusive feel:

High-ticket coaching programs emphasize the exclusivity of the offer. This could be through limited slots, creating a personalized feel through one-on-one coaching sessions and mentorship offers, or an exclusive feature like small group sessions or accountability partners.

Some high-ticket coaching programs also offer signup bonuses. This can be a complimentary service like a CV revamp for a career coaching program.

Adding bonuses to a coaching program is like offering after-service for a product. Both encourage clients to make payments.

2. Proven track record of the coach:

The coach’s reputation is a deciding factor when paying for high-ticket offers. The longer the coach’s experience, the easier clients can trust the brand.

High-ticket coaching programs showcase this reputation through testimonials, case studies, and success stories of past clients. Some programs also highlight the credentials of the coach.

A proven track record of the coach can establish trust and make the client confident in spending more for the session.

3. A unique value proposition:

Clients will not spend more for a coaching service they can get at a lower price. To match their price, high-ticket coaching programs offer a unique value proposition that differentiates them from regular coaching services.

This can be by offering a more specialized session like fitness coaching for people with hormonal imbalances or career coaching for entry-level practitioners instead of general fitness or career coaching.

A unique proposition sets the program apart from other regular coaching programs and encourages payment.

High-ticket coaching programs can increase your profit margin significantly. Here are other reasons why you should consider offering it:

  1. It increases your revenue while working with fewer clients: Since each client pays higher than regular sessions, you can make more with fewer clients. This will allow you to focus on delivering results without gaining more clients to cover your cost.
  2. You can establish yourself as an expert: The more result-driven you become, the easier it is to invest resources to help your coaching programs achieve their goals. This will build your reputation among clients, establishing you as an expert.

But how do you sell high-ticket coaching and make a profit?

Step-by-step guide to selling high-ticket coaching online

1. Identify your niche:

The key to selling high-ticket coaching is to be specific with your offering; this makes it easier for your audience to remember you and creates a sense of credibility for your brand.

Let’s assume you want to sign up for a fitness coaching program, and you have two options:

  1. A program that focuses on working-class people who want to keep fit ( and so have sessions tailored to fit their schedule) and
  2. A generic fitness program that offers coaching to anyone.

If you are working class, which program will you remember with ease? Which will you believe understands your pain point? And which will you spend more on?

This is why niching is key.

The niche you choose also determines if your high-ticket sessions will sell. When niching out, there are two questions your business model should answer:

  1. Does it solve a problem your target audience is willing to pay more for?
  2. Do you have experience in solving this problem?

If you offer a coaching service your target audience is asking for and you are experienced, all that will be left is branding, creating your coaching content, and your marketing strategy.

2. Build a personal brand and brand identity

A brand is your target audience’s perception of your business; it’s the meaning they attach to what you do.

Building a brand helps you control your target audience’s idea about you and, ultimately, their decision to purchase your service.

While building a personal brand, also focus on establishing a brand identity. Your brand identity is what makes you recognizable to your audience. It’s a collection of all visual elements you use on your brand, from your logo to colors, fonts, and even the tone and voice of your brand message.

When done right, a consistent brand identity will create a sense of familiarity between your brand and your audience. This makes it easier for them to spend more on your services.

3. Create your coaching content

Before you start creating your coaching content, you need to identify three concepts:

  1. The result your subscribers want from your coaching sessions,
  2. The key topics you will cover to meet this need and
  3. Actionable steps they can take to implement your teachings.

You can add testimonials from previous subscribers to help them see your success rate.

You also need to create a coaching program funnel where you gradually raise the price of your service. This is helpful if you don’t have a client base and want to build interest in your service.

At the top of the funnel, offer low-cost coaching services like ebooks, webinars, or YouTube courses. The goal of this step is to build interest and make your clients comfortable in spending more.

At the end of the funnel, offer your high-ticket coaching content: small group sessions, private coaching, or live sessions. Also, enable flexibility while pricing your sessions.

Your clients should be able to choose between paying hourly, monthly, or per session.

4. Set a Marketing Strategy

You have identified your niche, built familiarity through your brand identity, and created coaching content; the next step is to reach your target audience.

There are several ways to do this:

1. Inbound marketing:

This marketing strategy focuses on building your client base organically. Instead of spending on ads, you will create valuable content your target audience can relate to.

Although inbound marketing is a slow process for consumer conversion, when done right, it can establish a lasting relationship between your brand and the client. This will, in turn, result in consumer loyalty and referrals.

There are three types of content you can create when using inbound marketing;

I. Content that attracts: This content is to get your brand in front of your target audience. A perfect fit for this is blog articles optimized to rank on search engines. Running a blog is an effective way to establish yourself as an expert in your niche.

Alternatively, you can guest blog or speak on a Podcast or YouTube series.

Also, establishing an active social media presence is vital in inbound marketing. Statistics show that over 61% of the global population uses social media platforms. This means you can attract a large number of your target audience through social media.

II. Content that engages: This content gets your clients to engage with you. The goal is to build relationships with your audience.

Email marketing content is an excellent fit for this stage. You can segment your audience based on their interest in your brand and schedule content to provide the necessary information to move down the sales funnel.

III. Content that delights: This content ensures your clients are satisfied with your service. You can explore surveys, free consultations, and social listening to gather insight into your client’s experience with your service and improve on it.

2. Social media advertisement:

Most social media platforms let you create sponsored ads. Some of them, like Meta, have specialized ad features that allow you to describe your target audience persona while launching the ad.

You can target your existing followers, one-time page visitors, or the audience of your competitors or complementary brands.

To create an ad that converts, you need to identify the social media platform your target audience spends more time on and the content they interact with. This helps build your targeted ad.

3. Affiliate marketing

Affiliate marketing is a performance marketing strategy where you outsource the marketing process to affiliates and give them a commission from each sale they make.

This is an effective paid marketing strategy; instead of spending on ads and hoping they convert, you pay only after sales.

To explore this option, you can create affiliate links and encourage your clients to share them. These links will redirect prospects to your landing or book page.

How to sell high-ticket coaching online using ProfilePress

ProfilePress plugin

ProfilePress integrates with Learning Management Systems like Tutor LMS, LearnDash, LifterLMS, and Sensei LMS. This allows you to package the coaching sessions you create on the Learning Systems, price them, and accept payments.

ProfilePress also lets you offer and sell other content types like podcasts and ebooks (PDF) and services.

You can accept one-time or recurring payments via Stripe, PayPal, Razorpay, Paystack, Direct Bank Transfer, Mollie.

ProfilePress also lets you create membership plans, set up content restrictions based on members’ payments, and allow members to search for each other and form small group sessions.

With ProfilePress, you can quickly and easily start selling high-ticket coaching with your WordPress website.


To make a profit while selling high-ticket coaching online, you need to identify a problem your target audience will be willing to pay more to solve, establish familiarity through a consistent brand identity, create your coaching content and a program funnel, and reach your target audience through a well-thought-out marketing strategy.

Also, using a WordPress membership plugin like ProfilePress can help you create optimized checkout pages and membership plans and sync customers to your email marketing platform.

Create Paid Membership Websites in Minutes

Install ProfilePress today and get a modern and powerful WordPress membership & ecommerce website – the easy way!